Stories: People

At GoNutri, we are proud to help farmers improve productivity, profitability and long-term sustainability. We don’t just feed animals. Our team provides specialist support to farmers and feed mills, building close relationships that guide our product innovation.

One of those team members is our Commercial Manager for Feed, Alicia Suárez. Alicia has a degree in Veterinary Medicine, specialising in poultry, and a Masters in Business Administration. She has led our animal nutrition team in France, Portugal and Spain since 2021.

Over the past five years, Alicia has played a key role in shaping our customer research, communications, technical materials and product messaging. Her expertise has also helped establish GoNutri as a leading supplier of palmitic fatty acids in Spain, while supporting our expansion into France, an achievement she is especially proud of.

Understanding farmers´ real challenges

But like everyone at GoNutri, success for Alicia is much more than providing superior-quality feed ingredients and closing deals. It’s about building trust. This means offering excellent service, sharing industry intelligence and helping customers make the best purchase decisions.

While her day often begins with reviewing market reports and the latest developments in animal nutrition, what truly drives Alicia is creating tangible value for customers. She is motivated by helping clients improve their daily operations through practical, relevant solutions that enhance efficiency and profitability.

She thrives in the field, where face-to-face interaction allows her to better understand customer challenges and deliver meaningful, results-driven support.

“Every client is different, and so are their needs,” she says. “As a vet with product knowledge, I act as a bridge between feed mills, farmers and our business. I work closely with technical managers and nutritionists to ensure we deliver solutions that help their livestock thrive.”

A key part of Alicia’s role is ensuring customers fully understand the benefits of GoNutri products, supported by clear and accessible technical information.

Turning science into practical solutions

“Dietary fats have long been used to increase energy for animals with high demands, such as ruminants and fast-growing livestock,” says Alicia. “Beyond energy, fats provide specific fatty acids that support metabolic processes, aid the absorption of fat-soluble vitamins and deliver bioactive compounds that positively influence animal performance.”

“When carefully selected and included as part of a balanced diet, these fatty acids can support body condition, reproductive performance, and milk and milk fat yield. It is essential that both farmers and feed mills understand how targeted fat ingredients delivers these benefits. These naturally occurring fatty acids are at the core of GoNutri’s nutritional solutions.”

Supporting farm performance

At GoNutri, we are farmers too. We understand that healthier farms mean more productivity, better quality and lower costs for farmers.

“Rising input costs, like energy prices and labour costs, are something we are especially aware of,” says Alicia. “Animal feed makes up 70% of input costs for farmers. This is why believe our products must deliver a proven return on investment. With GoNutri Energy, we can see in a rapid response in milk fat yield, often observed within the first days of use.”

As a vet, another area of Alicia’s expertise is maintaining animal health while reducing antibiotic use. “Customers often wait until animals are already sick before using a phytobiotic. GoNutri Protect is a solution that farms and farmers should take into consideration to proactively maintain intestinal integrity, improve nutrient absorption and enhance overall animal performance. With tighter regulations on antibiotic reduction and rising animal welfare requirements, farms are under increasing pressure to adapt, making this a challenging yet essential path for the industry.”

Like GoNutri, Alicia is science-focused but service-led. “My value lies in clearly understanding our customers’ needs. The challenges they share are taken back to our nutritionists to help refine solutions through our products. By bridging the technical expertise of our team with the priorities of our customers, we create consistent and tangible value in every interaction.”

Supporting farmers means understanding their challenges and helping them improve performance on farm.

Explore how Spain´s dairy experts are working with GoNutri to improve animal performance, milk productivity, and overall farm efficiency.